Note From the Editor Dear Advertiser,

In the interest of your present and future market development, we would like to take this opportunity to present some important facts that often present the results for a "living reality" that we faced on a daily basis.

• 1/3 of Canada's population is of an ethnic background, which means approximately 9 million Canadians are represented by over 50 languages.
• Almost 4 million of this group live in Ontario.
• Only in Toronto, 59% of the population belong to an ethnic origin.
• Nearly 250,000 immigrants (new ethnic customers) arrive in Canada each year (80% in the Greater Toronto Area).
• Readership among ethnic publications is 4:1 which means that for every 1,000 copies that an ethnic newspaper prints, 4,000 people read your ad.
• Every ethnic group is different in its necessities, sensitivities, goals, aspirations and way of life, making it essential to use a different approach in order to effectively target these groups.
• El EXPRESO has the right approach in bringing your message to the Spanish population.
   

Be part of this publication, and let the Spanish Community know about your business. Join Canada's largest and fastest growing ethnic newspaper today.
Sincerely

Nabil Saad
Publisher